September 2021 - Arihant Waterslides
How Parks Can Leverage The JOLA Effect And Revenge Tourism

How Parks Can Leverage The JOLA Effect And Revenge Tourism

With the pandemic showing signs of retreat, the month of August witnessed an exponential interest in water parks and other leisure centers. The stress accumulated over the past few months during the second pandemic wave has forced people to seek venues to sit back, relax and enjoy with family and friends.

A global phenomenon which is being observed is ‘JOLA’ or the Joy of Looking Ahead. This phenomenon explains the reason why families and groups want to look ahead and enjoy outings even during the pandemic. This includes planning and paying for facilities in advance.

So, how did the JOLA effect come into being globally? Well, when countries such as the UK and USA unveiled the roadmap out of the second lockdown, thousands of fun-seeking people began to think about the first thing they would like to do with their sudden freedom post-lockdown. As they began to look ahead, they became optimistic about the future. The JOLA effect settled in.

Research of US & UK customers by Merlin Entertainments and Oracle’s Food and Beverage revealed the following:

  • 54% of respondents love planning their itinerary in advance to beat the queues.
  • 59% of respondents favor a “fast pass” system that provides priority access to facilities, shops and food
  • 40% of respondents are willing to pay extra to pre-book their day’s activities
  • 48% of millennials prefer providing their preferences in advance to receive exciting offers

The above stats have inspired businesses keen to capitalize on the JOLA effect. After a tumultuous year that featured zero to limited entertainment, consumers are excited and looking forward to months of fun. The JOLA effect combines well with a concept known as revenge tourism, which amplifies the desire to go on a vacation immediately after a long period of lockdown.

Revenge tourism travelers are picky and often keen on selecting the perfect spots that offer a comprehensive package to unwind. This is where entertainment parks offer immense opportunity.

With the JOLA effect strongly in place, consumers are looking to plan leisure activities by pre-ordering refreshments, meals, and checking-in online before they arrive at a water park.

They are eagerly awaiting feel-good experiences, but want to feel safe at the same time. Pre-bookings allow guests to personalize their stay while taking factors such as social distancing into consideration.

It’s important to create and advertise exciting packages that can capture the attention of water park enthusiasts. Ideally, parks should seek partnerships with local eateries and hotels to introduce packages that offer significant discounts on leisure activities, food and lodging.

Water parks that can engage customers from the booking date to the actual visit date as this will heighten anticipation which will turn out to be winners in the entertainment game.

If you are in the water park industry, then you should anticipate what customers seek from you. Use the JOLA effect to your advantage and not miss out on this changing consumer behavior trend.

Arihant’s Managing Director  wins the 2021 IAAPA Outstanding Service Award

Arihant’s Managing Director wins the 2021 IAAPA Outstanding Service Award

Mumbai, September 3, 2021:

Mr. Rajen Shah, managing director of Indian water slide design and manufacturing company Arihant Industrial Corporation Ltd., was recently proclaimed winner of the 2021 IAAPA Outstanding Service Award.

The IAAPA Outstanding Service Award recognizes exemplary service to the global attractions industry in the form of entrepreneurial vigor, mentorship, subject matter expertise, and pioneering ability.

Rajen Shah is a dedicated attractions industry veteran whose spearheading of Arihant and its three businesses—Arihant Water Slides, ArihantPlay, and The Great Escape Water Park—spans more than four decades. He founded Arihant when the attractions industry was still nascent in the country. In 1982, ArihantPlay became the first organized children’s playground equipment company in India. In 1991, Arihant became the first water slide company in India and In 1995 he started the region’s first water park..

Rajenhas also served on various committees, at the International Association of Amusement Parks and Attractions (IAAPA)where he was also a board member for 3 years.He has been one of the pioneers of the Indian amusement industry, and was also the founding member of IAAPI (Indian Association of Amusement Parks & Industries), where he served in different capacities for 20 years. Apart from this – He has also served in the Confederation of Indian Industry (CII), Family Business Network (FBN), and Jain International Trade Organization (JITO).

As a pioneer, his farsighted goals diversified Arihant’s range to over 100 products in the water park and playground equipment industries. Rajenalso kickstarted the practice of corporate social responsibility for the education of the underprivileged even before it became mandatory for companies in India.

The 2021 IAAPA Awards are going to be held during the IAAPA Expo, Orlando, Florida. The event annually recognizes excellence in the global attractions industry by acknowledging its significant contributors, members, and patrons.


Camping H2O Canada adds a spectacular Body Bowl this season!


Situated in Montreal, this camp site has been attracting families. Known for its wave pool which is largest in the province of Quebec, Camping H2O boasts of watersides and three  different karting tracks. It is a full-service campground for visitors and seasonal campers!


Summary of Attractions:

Body Bowl:  This bowl-like slide with multiple twists and turns times amazes the guests until they fall in the center of the pool with all the vigor

Arihant Water Slides Moves into a Bigger And Contemporary Designed Office!

Arihant Water Slides Moves into a Bigger And Contemporary Designed Office!

Arihant Water Park Equipment, a leading Global supplier in water slides, has relocated its head office to Mumbai Metropolitan region keeping in mind its global aspiration and accessibility for its International customers.

To meet the global requirements in innovative water slides design and high skilled engineering, a work environment which promotes creative thinking through collaboration was proposed. Thus, the new office’s innovative space was required to be as interactive as possible, addressing a younger, modern culture. The new office is designed keeping employees at the core of its space design. It includes an open floor design that ensures seamless flow of ideas amongst the team.

The company’s Managing Director, Mr. Rajen Shah, is pleased with this development and quoted, “Arihant has always been at the forefront of developing innovative products keeping the customer’s requirement in mind. The new creative office environment will help Arihant attract quality talent, improve knowledge sharing, built an open culture, thereby improving the time and the quality of service to the customers. This will give an impetus to further the purpose of our existence i.e. “Arihant Exists To Create Happy Moments”

About Arihant Water Park Equipment

Based in Mumbai, Arihant Water Park Equipment is a division of Arihant was established in the year 1978. With 650+ projects in 60 countries, they have made a global mark in designing and manufacturing water slides and water play structures with immersive experiences built upon the concepts of imaginative play and storytelling. Arihant Water Park Equipment is an ISO 9001:2015 TUV certified company, having demonstrated the ability to consistently provide products and services that meet customer and regulatory requirements.