Ways To Attract The South Flocking Campers!
Making the most of Snowbird Camping Season
Every year from November to March millions of vacationers from the Northern and colder states of the US flock towards South to soak in the pleasant weather and sunny days in what is commonly known as Snowbird Camping. These snowbird campers or rather the snowbird vacationers typically spend about 1-2 weeks down south.
Despite of the current pandemic and strict rules pertaining to travel, it is estimated that 2.4 million active camping households will spend three or more months snowbird camping this year, while another 9.6 million plan to take a snowbird vacation for 1 to 2 weeks1.
It is estimated that 31% households will be snowbird camping this season with 9% being new to the scenario . So how does this translate into big business for campgrounds down south? Check out our fresh ideas on attracting these flocking birds and making the most of the season.
- Offer exclusive Snowbird amenities: Snowbirds prefer to mingle in communities and interact with like-minded groups. Offer amenities that tend to bind all of them together. Offer exclusive amenities to these groups during their stay at an additional cost that they will enjoy.
- Organize tournaments and events: With a host of exciting upcoming activities and events planned during the Snowbird Camping months, you can assure reservations around that time. Events like Golf tournaments , Watersport competitions, Maze or adaptations of games from popular series like the very recent Squid Games will help boost sales. Arihant’s Aqua Adventura is one such product that can be used as dry / water gaming zone and which can be used to host multiple events.
- Create an itinerary for their stay: Since the vacationers and campers are flocking from a different state, they would intend to travel outside the campground too to explore the region. Create a basic itinerary for them with unique places that they can explore – be it a spot, cuisine or shopping space.
- Invest in host of activities: Given that snowbird campers are usually attracted to activities and adventures, it definitely works in favor of the campground to invest in multi-purpose attractions. Arihant’s Treasure Ship is a Waterhouse with multiple slides and which also doubles up as an event space that can host barbeque parties and movie nights for guests is a perfect fit for such campgrounds!