A waterpark is an intricately detailed project which requires a host of people to work on simultaneously in order to woo the visitors. Months of technical research and development are spent in creating a successful park that is not just good looking but also efficient enough to drive best returns for the owners.
Often project managers prefer to launch these parks in the summer season, given the perception that holidays will serve as a peak season for the park getting higher traffic. While this may seem logical, this is exactly the mistake parks make.
WHY LAUNCHING NEW WATER PARKS IN SUMMER CAN BE CHALLENGING
Water park projects are intensively dynamic and will suffer certain lags before they can be perfected for guest approval. From our years of experience, we have deduced that for whatever project you take on, no matter how intensely you work for it, and no matter how thoroughly you plan for it, there are always some teething issues left to be resolved when it opens to the public. And this can snowball into greater problems if launched during the peak season.
- Greater Scrutiny on Errors: Given the greater influx of visitors in summer, there is greater scrutiny from them. So, if a new, untested park is launched in this season, and there is a public hiccup due to aforementioned teething issues, it can quickly lead to a negative brand image.
- Greater Potential for Revenue Losses: If your water park suffers a negative brand image, fewer visitors will turn up, causing losses in revenue during peak season. This can be detrimental to the long-term prospects and business of the water park.
Hence, on the basis of our study and research, we often suggest our clients enact a “soft launch” of the water park project in the off season.
SOFT LAUNCH – PRACTICE BEFORE THE BIG MATCH!
Soft launch strategy presents an advantage as there is limited exposure in the off season. It gives staff and managers the time to resolve the initial teething issues in the project without major damage to customer expectations, brand value, and in the concomitant revenue losses. You can use this period to even test out ancillary revenue streams from park eateries, merchandise shops, and more.
Additionally, It helps your staff gain valuable experience for the thousands of micro-scale services required in the park, before their workload gets harder in the summer. It gives the owner and managers time to correct the course of the project in macro-scale, so that they reap the big opportunity lying ahead in summer. Your staff can even enroll in a specialized training program organized by industry experts like Arihant Water Park.
By the time peak season arrives, your park will be like a well-oiled machine, solving daily discrepancies, and ensuring that visitors have the most hassle-free experiences possible. This will naturally lead to good reviews and ratings, creating great brand value and further leads.
This off-season head start accelerates the word-of-mouth marketing process, and it entices a larger number of guests to try your facility in summer. From there, you can ensure that the major influx of your target audience will be pleased with better facilities, cannier park guides, and a more conducive atmosphere for fun and frolicking.
For more information on the process of planning, opening, and introducing your new water park, you can always contact an established company in the business, like Arihant Water Slides. We are here to assist you with all your waterpark needs!
