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Ways To Attract The South Flocking Campers
09 February, 2022

Ways To Attract The South Flocking Campers

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Ways To Attract The South Flocking Campers!

Making the most of Snowbird Camping Season

 

Every year from November to March millions of vacationers from the Northern and colder states of the US flock towards South to soak in the pleasant weather and sunny days in what is commonly known as Snowbird Camping. These snowbird campers or rather the snowbird vacationers typically spend about 1-2 weeks down south.

Despite of the current pandemic and strict rules pertaining to travel, it is estimated that 2.4 million active camping households will spend three or more months snowbird camping this year, while another 9.6 million plan to take a snowbird vacation for 1 to 2 weeks1.

It is estimated that 31% households will be snowbird camping this season with 9% being new to the scenario . So how does this translate into big business for campgrounds down south? Check out our fresh ideas on attracting these flocking birds and making the most of the season.

  1. Offer exclusive Snowbird amenities: Snowbirds prefer to mingle in communities and interact with like-minded groups. Offer amenities that tend to bind all of them together. Offer exclusive amenities to these groups during their stay at an additional cost that they will enjoy.
  2. Organize tournaments and events: With a host of exciting upcoming activities and events planned during the Snowbird Camping months, you can assure reservations around that time. Events like Golf tournaments , Watersport competitions, Maze or adaptations of games from popular series like the very recent Squid Games will help boost sales. Arihant’s Aqua Adventura is one such product that can be used as dry / water gaming zone and which can be used to host multiple events.
  3. Create an itinerary for their stay: Since the vacationers and campers are flocking from a different state, they would intend to travel outside the campground too to explore the region. Create a basic itinerary for them with unique places that they can explore – be it a spot, cuisine or shopping space.
  4. Invest in host of activities: Given that snowbird campers are usually attracted to activities and adventures, it definitely works in favor of the campground to invest in multi-purpose attractions. Arihant’s Treasure Ship is a Waterhouse with multiple slides and which also doubles up as an event space that can host barbeque parties and movie nights for guests is a perfect fit for such campgrounds!

Waterkingdom Park Creates A Splash In Nepal

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The Water kingdom park and resort situated in the region of Jhapa, Nepal has recently opened its doors to the public. Inaugurated by the Former Prime Minister: KP Sharma Oli on 9th Jan 2022, this park is an important project directed by Mr. Sangraula.

Developed in 2.5 acres of land with an investment of $350 million, the park plans to wow the visitors within Nepal from districts like Jhapa, Morang, Sunsari, Ilam, Panchthar, Siraha, and Saptari.

The park stands tall with 5 slides tower, an interactive waterplay structure, a 100 HP wave pool that promises to create waves in the landlocked country, and a swimming pool for kids and adults. With a target audience of families, the park boasts of slides that can be enjoyed by friends and family like the Pendulum slides and other float slides, multi racer slides, and body slides with a jungle-themed water play structure for kids. The park hosts all slides designed and manufactured by Arihant waterpark Equipment, a global supplier of waterslides with a footprint in 60+ countries. ‘’Arihant has done over 5 parks in Nepal alone and the kind of market growth seen by the waterpark industry is commendable. Parks in Nepal are ready to explore the opportunities while offering world-class attractions to the public. Water kingdom is one such park that doesn’t fail to impress you!’’ – Arihant Spokesperson

Additionally, the park has 28 rooms that can be rented by guests for overnight stays and to host themed parties/wedding celebrations.

27 January, 2022

Arihant Water Park – Milestone Achieved in 2021

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ARIHANT WINS THE PRESTIGIOUS CII DESIGN AWARD 2021
10 January, 2022

ARIHANT WINS THE PRESTIGIOUS CII DESIGN AWARD 2021

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Arihant Water Park Equipment, a division of Arihant Industrial Corporation Ltd., has won the highly prestigious CII Design Award 2021 yet again for the second time in a row. This award was conferred for their newest installation – The Blizzard that made its grand entry at the GRS waterpark Mysore!

The CII Design Excellence Awards, acknowledge and celebrate Indian design and innovation. They strive to create new paradigms of design in India while promoting the unique amalgamation of traditional with contemporary design to encourage business continuity, industrial growth, and economic viability with long-term scope.
A grand jury, comprising 13 eminent personalities from the international design community,
including from Italy, USA, Turkey, UK adjourned Arihant’s “Blizzard” product as the
winning design over 20+ other shortlisted products in its category.

A waterslide that’s built for exhilaration, the Blizzard involves Straight, Zero gravity, and High G centrifugal twists to take the riders on a 180 – degree double-banked curved path creating an adrenaline rush as they reach the apex before making a high-speed splash in the pool.

A never-experienced-before ride path, the Blizzard combines two banked curved surfaces in opposite directions forming an “S” shape path. Riders on the float are launched through flume don’t o the first banked surface where they experience outward swing motion touching maximum speed followed by a zero-gravity point. Riders are then launched immediately in connecting banked surface which exerts outward force in opposite direction. Disorientation along the curvy path spikes the thrill and you come down filled with excitement even before you realize what the twist was!

The Blizzard, Arihant’s patented product, is India’s first compound motion slide for the world with upcoming installations in parks across the Middle East, India, and Europe.

With a dedicated in-house team that focuses on developing patented products in the attractions industry that are not just thrilling but also deliver optimized returns to park owners. The Innovations team at Arihant has many such exciting award-winning concepts to their name notable Thunderbay Series, Treasure Ship, Superflow, etc. and this award has added yet another cherry to the cake!

 

ABOUT ARIHANT

Arihant Water Park Equipment is India’s leading global manufacturer and designer of water slides and rides for waterparks, resorts, hotels, campgrounds & splash parks. With 750+projects across 60 countries, Arihant has created a mark in the industry in the last 3 decades by being the most preferred brand among waterparks. With 3500+ installations, Arihant has aimed at developing innovative products which offer superior ROI to the investor and continue to bring forth new slides that create happy moments for all.

Rise of Resorts and Campgrounds – The short break holiday trend
24 December, 2021

Rise of Resorts and Campgrounds – The short break holiday trend

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Given the fact that every individual was confined to their four walls involuntarily during the pandemic, they are now wanting to step out desperately! As we approach 2022 many countries have cautiously reopened after months of lockdowns while people are seeking to return to normal life in their own safe ways. The pandemic has not just changed the nature of work; it has also changed the way people vacation as well.

If 2019 was the year of road trips, 2020 & 2021 have been the years of Resorts and Campgrounds.

With the ongoing ‘workcation’ trend, people are now planning on spending multiple short weeks away. Of course, part of this has to do with the travel restrictions to countries, making domestic travel more convenient. These large facilities encompassed in nature give a sense of safety as well.

Short-week stays are on the rise especially with small families who are willing to spend for an all-inclusive facility with kids’ play zone, waterpark, and spas that can be enjoyed throughout their 5-7 days stay! A survey conducted among the Campgrounds in the US and Europe concluded that the campgrounds have had profitable business in the last 2 years of lockdown! Club Med Sandpiper Bay, an all-inclusive resort between Miami and Orlando, has seen a 9% year-over-year increase in 4-5 night reservations from June to October. 4-6 night stays are up 55% over last year at The Foundry Hotel, a boutique hotel in Asheville, N.C. Such growth statistics are not uncommon.

As the global phenomenon of JOLA (Joy of looking ahead) settles in, families and groups are planning way ahead and paying in advance for their upcoming short stays.

Campground chains like Jellystone in US and Capfun in Europe have benefited immensely from uplifting their spaces. North Jellystone in Texas calls it their ‘’Best Decision Ever’’ to add a waterplay structure to their facility which has helped them double their reservations.

It is evident that with families making the short stay trend famous, they are looking out for facilities where kids can enjoy the entire day and beat the heat while parents work virtually. Thus it becomes more and more important to have a play zone and a water attraction zone in your facility where kids and adults spend hours. Converting an open space in a dry play zone, revamping an existing pool with a slides tower, adding a waterplay structure, or a small spray park in a vacant space will add that extra bling to your facility and help stand out keeping the guests entertained for days. The addition of an entertainment / water zone automatically translates to added revenue for the facility.

As the after effect of the pandemic, people across the globe are ready to take the plunge, move out and spend on the travel and relaxation, and travel industry is set to move towards guest experience than just service.

13 December, 2021

Arihant’s Managing Director Accepts 2021 IAAPA Outstanding Service Award

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Rajen Shah, the managing director of Arihant Water Park Equipment, received the 2021 IAAPA Outstanding Service Award at the IAAPA Expo held between 15-19th November.

His award was announced earlier this year in September; this was the ceremony where the IAAPA officially extended it to him, with the accompanying commendations and backstory.

In the online award show relayed through a live video stream, the award presenter described Mr. Shah’s extensive accomplishments in the global attractions industry, including his part in the IAAPA itself—where he has served as a member for 16 years, and whose board of directors he currently sits on.

His candidacy for this prestigious award was based on the hard-earned fruits of his 37-year career in the water park equipment industry, the highlights of which include establishing the first attractions industry manufacturing operation in India, and being the first Indian manufacturer to export attractions products globally.

Mr. Shah, responding to his award, mentioned that he was humbled by the recognition for his work, and briefly thanked the IAAPA for being instrumental in his continued success—for helping him create a significant network of business associates and friends in the global attractions industry.

He also thanked the Indian Association of Amusement Parks and Industries (IAAPI) for bringing him to recognition with the IAAPA. Giving credit for the award to his team in Arihant Industrial Corporation, he extolled their hard work, customer-centricity, and dedication to the industry’s cause of bringing joy to people all over the world in this time of stress and worry.

Rounding off his words of gratitude, he thanked his wife, Neeta Shah; daughter, Niral Shah; and son, Darpan Shah, for encouraging him on the long journey with the company. He closed his address with an encouragement to the global attractions industry, urging them to press on in their cause of spreading happiness, bonding families, and using ingenuity to reduce the tension and depression all over the world.

The International Association of Amusement Parks and Attractions (IAAPA) represents more than 6,000 amusement and attractions industry members in more than 100 countries. Its annual IAAPA Expo in Orlando, Florida, is considered the world’s largest attractions trade show in terms of member attendance and exhibitors.

Arihant Extends Thanks to All Who Attended 2021 IAAPA Expo
30 November, 2021

Arihant Extends Thanks to All Who Attended 2021 IAAPA Expo

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For those who are familiar with the global attractions industry, the IAAPA Expo is the biggest annual event in its calendar. Entrepreneurs, engineers, and investors from amusement parks, water parks, zoos, museums, and resorts—from all over the world—network at a common venue in the U.S. to further the cause of the business.

As a premier water park equipment supplier in India and the world, Arihant Water Park Equipment’s contingent was present at the recent 2021 IAAPA Expo held between 15-19th November 2021 in Orlando, Florida. Our company booth enjoyed sufficient interaction with visitors, clients, and other prominent networkers in the industry, and we even made new business connections for the coming year.

The people at Arihant Water Park Equipment are humbled by those of you who had the courtesy to approach our representatives at the venue, strengthening professional relationships with our company. We would love to extend our thanks to your continued interest in perpetuating our work, which is meant to spread community, fun, and happiness all over the world.

We are also proud to let you know that Rajen Shah, the managing director at our parent Arihant Industrial Corporation, won the 2021 IAAPA Outstanding Service Award at the expo this year. If you, as a client, have been with us on our journey through the last decade or so, you would know that the efforts and his Arihant team have furthered our cause across national borders. In the spirit of comradeship, we would also like to congratulate you, our clients, as it is through your belief in the business that we have won this award!

4 Steps Water Parks Take to Make Profits in the Off-Season
29 November, 2021

4 Steps Water Parks Take to Make Profits in the Off-Season

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Winter is nearing. And while many people revel in the holidays it brings, we know that for the waterpark industry, these months are slow.

In India, where we enjoy tropical climate for the majority of the year, water parks enjoy sufficient visitor influx in the months of April to October. The hot weather persuades people to make trips to the cooling water rides on the outskirts of their cities. The experience is worth the long journey, and they recognize this relief.

Unfortunately, the off-season, largely situated in winter, is defined by only a trickle of visitors from November to March, and it naturally offsets the riches accrued by the park stakeholders prior. Five months of a lack of footfall equates to five months of economic shortage.

This is a natural, cyclical phenomenon water park owners are accustomed to. In this post, we offer 4 common steps owners and their executive officers take to make small profits in this off-season period, getting them back on the path to economic safety.

Use the Cheer of the Festive Season

Even in the tropical paradise of India, the winter temperatures can plunge below what is deemed hospitable for revellers who are considering going to a water park. Your water park will inevitably lack a large percentage of your usual visitor influx no matter what you do. And you will probably shut down regular ride operations to save on operation costs.

To alleviate this, you should use the cheer of festivals to create interest in small pockets of the season. With Diwali and Christmas being the main festivals in this period, late October through early January is the perfect time to set up shows based on decorations, fireworks, and Santa Claus in your water park. Though regular attractions will be closed or at half-capacity, these small attractions are a great way to keep families visiting through the colder months.

Task your stalls and eateries to sell holiday-themed snacks such as Diwali mithai and Christmas cookies. Sell promotional merchandise like apparel, with designs customized around these festivals and their folklore—enticing those who participate in the yearly celebrations!

Build Indoor Sections and Temporary Roofing Structures to Ensure that there is Ample Insulation Inside

Stakeholders would do well to consider an indoor section for the park in winter. This can be a permanent or temporary solution. Contact water park equipment, architectural, and engineering firms in your city to devise a temporary solution to altering a section of your park into an indoor environment. Otherwise, for permanent indoor solutions, your process would have to be planned before the construction of the water park itself.

Winter can get unbearably cold in certain parts of the country, and this naturally requires an insulation solution. In an indoor space, setting up a Heating, Ventilation, and Air Conditioning (HVAC) system becomes a viable option, and you would ensure your patrons are given a warmer experience when walking outside the pools and rides.

Plan Your Water Park with Secondary Attractions

While this is not a direct solution to an already-built water park, it is certainly worth considering for stakeholders and investors who are still in the process of designing a water park. Make sure the area has interactive features like amphitheatres, stadiums, semi-indoor arenas, sports fields, market areas, parking areas, eateries, and more. These secondary features can be used by the public even when the water rides are closed.

These features will enable you to sell these spaces for certain time slots, to third-parties willing to pay. Weddings, parties, community sports events, and more can take place on a regular basis, creating a social identity around your water park, which will result in a greater brand image over time.

For stakeholders who are thinking of extending an already-built park’s borders, these features can be added over time. Commercial and entertainment events—like concerts or day markets—will always make a social difference. They boost revenue, and even if the cashflow is not as frequent as that which tickets generate in peak season, it would be enough to support the employees and infrastructure.

Incentivize the Youth, Target Educational Institutes

In the early part of the calendar, from January to March, you might need to find reasons to entice the younger demographic, who are restarting school and college, to your water park.

School and college trips are one of the biggest streams of income for a water park. Network with primary and secondary schools across the country, who are on the lookout for exciting venues where they can take their students on field trips.

You could also consider partnering with colleges and their student organizations, especially technical and engineering-minded students, who might be interested in the complicated aspects of the electric and mechanical engineering features on the water rides.

A water park that keeps itself busy, even in the time of the year when activity is at a low, not only creates opportunities for recovering revenue and public interest, but also moral and financial support to its seasonal employees. It creates jobs through the off-season and boosts company morale. The water park atmosphere becomes one of festivity, friendliness, and familiarity, despite the economic slowdown.

You can train employees, understand the nuances of off-season, and install winter-friendly water park equipment in your establishment if you contact a well-established player in the industry like Arihant Water Park. We can show you the ropes, giving you the best chance for the coming cold season!

4 Strategies Water Parks are Applying to Make the Most of Revenge Tourism
29 October, 2021

4 Strategies Water Parks are Applying to Make the Most of Revenge Tourism

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The state government of Maharashtra will open up dry amusement parks and cinemas on October 22, signaling the final phase before normalcy.

Though the decision on water parks has been deferred, over the last three months, as lockdowns were lifted and second vaccinations were taken, the general mood is that of optimism—the shadow of the coronavirus is slowly but surely fading.

The global attractions, travel, and tourism sectors are looking at positive movement in the next few months as people take “revenge” on the months of social distancing decreed by the darker circumstances of the last year.

This social phenomenon is loosely known as “revenge tourism” and its emergence entails that park owners and stakeholders have a foothold to gain when conditions return to normal, and patrons overwork the turnstiles.

The COVID-19 pandemic has been a topsy-turvy ride for park owners and stakeholders over the last 19 months, but many of them made use of the downtime to devise strategies to maximize the pent-up demand at this crucial time.

Finding Fruitful Partnerships in the Vicinity


There is a level playing field, as far as how the pandemic affected business. Every business has received some form of negative movement in the last 19 months, either due to a shortage of supply or demand. With that in mind, it is important for water park investors and owners to take courage, finding solidarity with other similarly-affected businesses with similar customers.

The crux of the matter is to understand which businesses outside your vertical share the same customer base with you. For water parks, this is usually hotels, restaurants, and other dry amusement parks and gaming arcades. The most successful water parks have continued to forge a strong network with these businesses in their vicinity, creating personalized offers and packages that the common customers find hard to refuse.

For example, a family of visiting tourists can make a special deal at their hotel, which includes a day at the nearby water park. Customers love convenient deals that they can fit within their itineraries, and this is made possible when venues are close by!  

To take the thought further, travel agencies are another great resource for water parks. Travel advisors, now back in business, will be ready to sweeten deals for their customers, and you can get in touch with them to link your water park to their busy, online platforms.

Removing Waiting Times for Entry, Refreshment, & Merchandise


What are the three biggest sources of revenue for a water park?

The money paid for tickets, the refreshments, and the merchandise, the latter which includes products like apparel, toys, and swimming equipment.

What are the biggest deterrents to these sources of revenue? Queue waiting times. When customers learn that they must wait in long queues to get their products, they decide against a purchase. Water park owners have learned to value their customers’ time.

To solve this problem, they have devised digital mediums to make orders and purchases from everything from tickets to aerated beverages. We had outlined several methods on how water parks do this in a previous blog post. For easy reference QR access/purchase codes, self-service kiosks, and well-integrated park management software can make a huge difference.

Designing Exciting Multipurpose Water Attractions


During the downtime, managers and marketers identified that up-gradation of the ride experiences offered at the park would create powerful incentives for patrons returning post-pandemic. More exciting rides usually entail bigger returns. We had discussed nuances of how and why multipurpose attractions can result in superior engagement in a previous blog post. This is a tried-and-tested strategy.

The long and short of it is that water parks gain popularity from a particularly memorable ride—through word of mouth, video marketing, or advertisements—and this gives them the leeway to create pricing power gains. To make up for reduced visitor capacities, a norm during and since the pandemic, if water park administrators play their cards correctly, designing imaginative water play structures with ample space for hundreds of patrons to enjoy simultaneously, the reputation of the park rises, and they will get away with increasing the price of the tickets, without losing customers.

Staying Sensitive to Seasonal and Immediate Needs

One of the most immediate refrains in the last 19 months of COVID-19 has been the danger of indoor environments. The virus is transmitted more easily in indoor environments, where air circulates back and forth. Park owners are latching onto their parks’ outdoor nature, broadcasting how their establishments are safer relative to cinemas, air travel, hotels, and other entertainment options. And with the commonality of digital payments there is rarely a requirement to stand in queues for tickets, food, and beverage.

The other immediate reason for water park attendance is seasonal. While the cold is a deterrent to most water park activity, hot weather tends to cause a higher ticket load. In the middle of India, where the month of October can be unbearably hot and humid, water parks can look to improve their profits by emphasizing on how their patrons can beat the heat. Seasonal packages and ticket tiers can be devised to make the choice more affable for denizens.

For those parties looking to understand how to maximize profits, if you want business and management advice on the subject, you can always contact and consult with a water park equipment supplier like Arihant Water Slides.

How Multi-Purpose Attractions can Help Boost your Revenue
18 October, 2021

How Multi-Purpose Attractions can Help Boost your Revenue

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In the world of entrepreneurship, there is a saying: “Money is always eager and ready to work for anyone who is ready to employ it.”

Within the water park industry, this is no different.

Money drives the entertainment value of the water park experience, especially when invested into consumer-sensitive design.

And this is most relevant for designing the water attractions.

These categorized attractions can be sprinkler dance areas, mat rider slides, body slides, pendulum slides, wave pools, lazy rivers, and a central, multi-purpose attraction that has a little bit of everything in it. The latter element is what can make your revenues take a slow, fruitful hike into the stratosphere. In this post, we discuss how using a multi-purpose water attraction helps the cause.

Maximizes Liveliness & Customer Satisfaction

The difference between a single-function water ride and a multi-function water attraction is that there will simply be more things to do, and more space to do it in. Central, multi-purpose structures are mixed-programmed. They could include moderately thrilling slides, high-octane slides, eateries, children’s play areas, pool areas, dance sprinkler areas, and much more.

Now, this does not entail that you do not invest in excellent single-function water attractions! Single-function slides are also an essential part of the whole, allowing greater diversity in park usage. You can separate rides of varying thrill factors from each other: your tailspin, vertical drop, and rapid descent slides can be kept away from your children’s slides.

But a central, unifying area is what will keep your visitors satisfied on all counts, and that space is where you will find that elusive, magnetic bustle that is so enticing to visitors in the water park. Over here, you will tend to find the most visitors. Hence, when this space is designed well, it will ensure satisfied, repeat visitors, increasing revenue in the long run.

Keeps People of all Age Groups Together

Given that a multi-purpose attraction is built with everyone in mind, there is little that can go wrong in terms of dissatisfaction. There will always be one aspect of the mixed-program space that will please one age group or the other.

Guest personae range over the entire age spectrum. Many guests come in groups or families with the intention of spending time together. A unifying, multi-purpose water attraction allows them to partake in fun activities in close proximity to each other. A grandfather can play with his grandson on an attraction that caters to the interests of both. And that is what makes this experience unique. The communal aspect, where age groups mingle in easy harmony, is another major factor that drives repeat visits to a water park.

Localizes the Experience in Recognizable Stories

Often, water park design directors rely on the cultural elements of the locality in which the water park is going to be constructed. They will often be instrumental in designing and constructing water attractions that are themed on local legends, literature, ballads, occupations, and history.

The place where this can come out the most is the multi-purpose water attraction—Given its highly communal aspect. If the brand narrative of the water piggybacks on the cultural value of these stories, it can create a larger-than-life experience for the consumers in the catchment area, as well as tourists and outsiders who may hear of its unique themes from online travel agents (TripAdvisor, etc.) and social media.

Storytelling through the language of your water structures is one of the subtler aspects of boosting revenue. For example, investors planning to build a water park coastal town with a local history of pirates can create an aura of mystery and allure to their establishment by unifying the masterplan with something like Arihant Water Park Equipment’s Treasure Ship – Deep Sea. A high-quality attraction like this can also give you the space to increase your gross retail price on tickets, to improve profit margins.

More Merchandising Opportunities

On the back of an excellent brand narrative like the above, your water park will earn maximized revenue opportunities no matter the season. Why? There can be merchandising, souvenirs, and giveaways designed around the narrative: soft toys, t-shirts, swimming costumes, bags, shoes, and much more.

The idea is to persuade the audience to buy these products after their exciting day at the water park. To anchor their experience to a physical object, they will want to buy something that is instantly memorable. This merchandise will work for you even after visitors purchase it, creating brand mindshare wherever it is taken. The water park’s main distribution channels—online travel agents, hotel concierges, ticket aggregators, resellers—can also sell some of this at commission rates. In short, merchandising multiplies the reach of your marketing.

In short, an instantly recognizable, multi-purpose water attraction not only maximizes entertainment for your visitors, but also maximizes your outreach, marketing, and advertising. Investors and stakeholders in the water park industry would do well to ensure that there are at least one of these elements in the masterplan of their park!

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