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How Parks Can Leverage The JOLA Effect And Revenge Tourism

How Parks Can Leverage The JOLA Effect And Revenge Tourism

With the pandemic showing signs of retreat, the month of August witnessed an exponential interest in water parks and other leisure centers. The stress accumulated over the past few months during the second pandemic wave has forced people to seek venues to sit back, relax and enjoy with family and friends.

A global phenomenon which is being observed is ‘JOLA’ or the Joy of Looking Ahead. This phenomenon explains the reason why families and groups want to look ahead and enjoy outings even during the pandemic. This includes planning and paying for facilities in advance.

So, how did the JOLA effect come into being globally? Well, when countries such as the UK and USA unveiled the roadmap out of the second lockdown, thousands of fun-seeking people began to think about the first thing they would like to do with their sudden freedom post-lockdown. As they began to look ahead, they became optimistic about the future. The JOLA effect settled in.

Research of US & UK customers by Merlin Entertainments and Oracle’s Food and Beverage revealed the following:

  • 54% of respondents love planning their itinerary in advance to beat the queues.
  • 59% of respondents favor a “fast pass” system that provides priority access to facilities, shops and food
  • 40% of respondents are willing to pay extra to pre-book their day’s activities
  • 48% of millennials prefer providing their preferences in advance to receive exciting offers

The above stats have inspired businesses keen to capitalize on the JOLA effect. After a tumultuous year that featured zero to limited entertainment, consumers are excited and looking forward to months of fun. The JOLA effect combines well with a concept known as revenge tourism, which amplifies the desire to go on a vacation immediately after a long period of lockdown.

Revenge tourism travelers are picky and often keen on selecting the perfect spots that offer a comprehensive package to unwind. This is where entertainment parks offer immense opportunity.

With the JOLA effect strongly in place, consumers are looking to plan leisure activities by pre-ordering refreshments, meals, and checking-in online before they arrive at a water park.

They are eagerly awaiting feel-good experiences, but want to feel safe at the same time. Pre-bookings allow guests to personalize their stay while taking factors such as social distancing into consideration.

It’s important to create and advertise exciting packages that can capture the attention of water park enthusiasts. Ideally, parks should seek partnerships with local eateries and hotels to introduce packages that offer significant discounts on leisure activities, food and lodging.

Water parks that can engage customers from the booking date to the actual visit date as this will heighten anticipation which will turn out to be winners in the entertainment game.

If you are in the water park industry, then you should anticipate what customers seek from you. Use the JOLA effect to your advantage and not miss out on this changing consumer behavior trend.

Deciphering The Luxury Real Estate Market Boom: Play Features Splash out More Cash

Deciphering The Luxury Real Estate Market Boom: Play Features Splash out More Cash

The pandemic may have encumbered the real estate market, but the zeal with which people are turning to luxury homes is unprecedented. Dispelling the pandemic blues, many real estate majors have started selling luxury residential properties that utilize avant-garde programming in the form of “vertical country clubs,” yoga studios, game rooms, and various childcare and hospitality services.

Because of these innovative ideas, luxury real estate has even more potential than the regular real estate market, especially for those people with financial power.

Customers now expect bespoke experiences for an exclusive lifestyle, with the aforementioned programming driving the property values higher over time. Ultra-high net-worth individuals (UHNI) have taken advantage of the positive changes in realty regulations, and are investing in luxury homes with unique features and facilities.

Water Attractions: The Key to Refining Luxury Real Estate!

When fantastical elements are built in the vicinity, such as water attractions and amusement parks, property values rise based on the success of that element.  Recently, the Metro Development Group, a real estate company in the U.S., partnered with an international innovation company to build the 7-acre Epperson Lagoon in Wesley Chapel.

This is a luxury real estate property whose values will rise in time as the water attraction builds its brand value. Epperson is the master-planned community surrounding the Lagoon, with premium houses and condos for people looking to make use of those high property values.  The Lagoon holds several fantastic features that bring in people from all over the state, and even country.

  • 7-Acre Pool
  • Floating Water Obstacle Course
  • 50-feet Inflatable Slide

The latter is the main water attraction in the Epperson Lagoon. As you can imagine, water play structures like these redirect so many consumers to commercial establishments. They increase the brand value of the project and create favorable reviews among the populace.  All this entails one thing in the larger picture: rising property values in the surrounding areas.

Themed Water Play Structures Can Be an Even Bigger Draw

Themed water play structures can be an even bigger attraction than a single-function structure like the aforementioned inflatable slide. Here are several benefits they hold in improving property values.


  • Major Marketing Point: Most themed water attractions have a fantastical storytelling element to them that aids in building brand value. You could have one structure themed on a pirate ship, that opens up advertisements, merchandise, and costume ideas that follow that theme.
  • Premium Rates Chargeable: Owners can charge premium rates when they have a themed water play structure that engages families for long hours.
  • Engaged Residents: Residents of the neighbourhood will consistently throng the vicinity of the water play structure. Children are especially fond of the fantastic theme elements of these products; happy children usually entails happy families!

When residents are pleased, it entails the community’s coherence and familiarity with each other, and that ensures that they make enduring relationships and cultivate a sensitive stewardship of the land. The sustainability of the property rises with a caring and trusting community behind it, ready to pay good money to engage in its attractions. This holistic process improves property values, and which real estate developer can take a pass on that?

Custom Water Play Attractions – Optimizing that limited space in your park!

Custom Water Play Attractions – Optimizing that limited space in your park!

Project Showcase: Adventure Landing, USA

The Adventure Landing is a group of amusement parks located in Florida, New York, North Carolina and Texas. Their first park was opened in Jacksonville Beach, Florida in 1995 and it was a success. The original park had a small pool with a master blaster slide passing over. The owners wanted to build a themed play structure in that limited space.


The key challenge  was SPACE! There was an existing water slide that passed above and across the swimming pool. The water play structure design was required to fit in the pool without interrupting the existing structure and to ensure the new water play structure complied with ASTM standards.


Arihant utilized advanced slide simulation techniques to design a custom themed water play structure to retrofit into the available space without the need for any adjustments to the existing slide, pool or structures passing above the space. Theming and interactive features were designed and installed to enhance the appeal of the water play structure and to not interfere with the existing structures.

The park chose a pirate theme for the water play structure, a popular and appropriate theme for the area and was installed with great success.

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