Themed Water Attractions – The Next Big thing?
Latest trends to increase visitor traction
A successful waterpark is much more than a bunch of slides handpicked from a brochure and put together in a space. It takes meticulous planning and combining the right elements to give a flow to your visitors in order to make it memorable for them and profitable for park owners. A well-developed waterpark will truly raise the experience level and spending potential of the visitor and significantly add to any park’s bottom line!
So when designing a waterpark, the underlying focus of a park should be on differentiating itself from the other parks within the common catchment area. And how does one do that when the industry offers more or less the same 25-30 products portfolio for a certain region? In the age of Facebook/Insta Posts how do you ensure you park is uniquely recognized even when user doesn’t tag it? How do you make the experience memorable?
Well the key lies in Characterization and theming!
Storytelling is central to human existence, cognition and communication. We use stories to make sense of our world and to share that understanding with others. A study suggests, so powerful is our impulse to detect story patterns that we see them even when they’re not there. This is a universal phenomenon that personifies elements, events thus shaping memories. Its visualization!
So how does this personification and storytelling work towards shaping a successful park?
Themes for long have been known to create an atmosphere of another place and time. It gives a story to remember and registers at a faster pace with the visitors than a normal ride. Would Star Wars: Hyperspace Mountain Ride (formerly the Space Mountain Mission Ride) at Disneyland Paris, create the same impact had it not been for the planets and mystery of space that the ride took you through!
Story telling through theming gives your guests a chance to experience an attraction like never before through multi-sensory stimulation. You can forget a ride but not the experience and how it made you feel!
Keeping up with the trend, we at Arihant have a host of current best-selling products that speak story and theme to your guest. You can customize it to suit your park needs –
- Plug N Play: A path-breaking concept where you could easily replace the theme on your water play structures. Easily re-theme the water play structure to keep surprising your guests. Bring your guests in back for a new feel in the new season
- Treasure Ship: A multi-level lifelike and larger than life themed play structure! This is the perfect family themed slide play structure which has something for everyone.
- Bay Series: Winner of ‘The Economic Times Polymer Award 2019’, this humongous slide is one of its kind 6 seater and amplifies the ride experience with a record breaking 8-10 oscillations
- Themed Crusader: Winner of ‘The Economic Times Polymer Award 2020’, this giant takes its inspiration from the various natural elements incorporating it with the slide which takes the ride experience to another level. Themes with butterfly, Cobra, Leopard, Wave Surfer have been clients favorite
Arihant has always worked towards creating the clients vision into reality. For the same we have developed themes as per the clients brief, needs and positioning. To cite an example, a park in India wanted to create a feel of Heaven in their upcoming waterpark which is also named ‘’Heaven waterpark’’. Based on our data, that the most time spent by visitors in a park is in a Waterplay structure, we overturned the entire play structure into a ‘’Heaven Lookalike’’ What followed was a process to create a visually appealing ‘Slice of Heaven’. Similarly, a park in Srilanka, wanted to bring in the speed and rush of Car Racing in the waterpark. Arihant, based on client’s requirement, designed a unique car racing themed Waterplay structure to address the client’s requirements.